Tourism Marketing Dynamics!

Last Wednesday I attended the Tourism Marketing Dynamics event at Bournemouth University. The event was organised by the Tourism Society in association with South West Tourism.

The event consisted of academic and practical presentations. I picked out a couple of interesting pointws which were:

- We must create a space for consumers to share their experiences
This focussing around the social networking world and forums, allowing our consumers an area to discuss and share ideas, expereinces on their trips.

- The Consumer when booking is looking for security and safety
With all the terroer and natural disatsers around the world, our consumers are looking to have a holiday where they feel safe and secure, if we can provide this we must shout about it - obviously subtly!

The agenda and presentations form the day can be downloaded from the Tourism Society website.