There have been some conflicting reports over the past few weeks with regards to some research indicating that holiday bookings, with the most recent from Savebuckets.com (online comparison shopping service) indicating a 1 in 5 people have been forced to cancel their holiday; while Kayak.co.uk recently suggested rather than give up their holiday consumers are favouring cutting back on luxuries.
Personally I think this has some relation to the sustainability agenda where people happily will switch-off their standby buttons, recycle and maybe even use more public transport, but when it comes to a holiday (something they have worked hard all year for!) they don't think twice about the environment - I think the same goes for holiday bookings and I would encline to agree with Kayaks finding that we are willing to reduce our monthly spend to ensure we can get that annual holiday, something we have worked all year hard for and deserve!
Would welcome your thoughts on how bookings are going......
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