Recent research from Hitwise UK shows that the social networking site, Facebook has overtaken Bebo) to become the most searched for term in the UK.
The social networking site has circa 40million users worlwide and I believe a good opporuntity to promote destinations and individual tourism businesses. The website very simply allows your to connect with friends and colleagues, then create Groups to allow people to upload photos and share stories.
A good example of how Facebook has been used to promote an Event is the group Tar Barrels which currently has over 1000 members, this is an excellent use of Facebook is sharing information on a quirky event and a means to getting a message to over 1000 people relating to a particular interest - A hotel could add a post to the group indicating there is a special offer on over the dates of the event, takes 5 minutes to do and doesn't cost a penny!
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